The goal of our brand name is giving a strong image of the “Gaufre de Liege“ through a concept that no current player on the market has developped.We want to get to the international market and to do so, it is important to think of a global and innovative image in this sector.
Our criteria of success:
• A modern logo, Made in Belgium.
• A basic colour code for our points of sale.
• Solid and washable materials for perfect hygiene.
• The choice of the best dough available on the market with a variety of
flavours, and some extra exclusive ones.
• The significance of the choice for the location of the sale’s points.
• Quality staff, and branded uniform.
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